A woman with black hair, glasses, and a white blazer holding a book titled 'How to Survive in a Scale-Up Business' standing outdoors on a dirt path surrounded by green trees.

Thrive and Grow with Vidya Murali

Scale-up Leader | Speaker | Leadership Coach

About Vidya

Author of How to Survive in a Scale-Up Business (Routledge, Aug 2025),  MBA, University of Cambridge. 

Support for Scale-Up Leaders
With over 20 years of senior leadership experience, I’ve worked in high-growth tech companies including Amazon, Deliveroo, and Skyscanner. I specialise in speaking, mentoring, advising, and coaching leaders on how to drive performance and build thriving, resilient cultures.

Support for Universities
I work with universities to equip students with the tools and confidence to succeed in start-ups and scale-ups. Through talks and group mentoring, I help early-career talent navigate the unique challenges of fast-paced environments and prepare for meaningful, long-term success.

Originally from Chennai, India. I have been based near London since 2006, where I live with my husband,  daughter, and dog. I'm passionate about mindfulness, mental and physical health, psychology, art, gardening, and growing food.

My New Book:

How to Survive in a Scale-Up Business

Book cover titled 'How to Survive in a Scale-Up Business' by Vidya Murali, featuring an illustration of a person watering a plant with branches that have executive profiles as leaves.
Working in a scale-up can be exhilarating β€” but also overwhelming. This book is your emotional survival kit for fast-moving, high-growth environments.
Inside, you’ll find the #scaleupsurvivalkit:
  • A personal scale-up suitability checklist
  • Tips for interviewing and succeeding in your first 90 days
  • Insights and coaching prompts to navigagte toxic patterns
  • Real-life case studies from scale-up leaders
  • Strategies tailored for introverts, highly sensitive peiple, ethnic minorities, and ADHD or dyslexia
  • Emotional tools for building resilience - even in the face of setbacks or burnou
Whether you’re just starting out, transitioning from corporate life, or supporting others through change, this is the go-to book to help you grow.

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Routledge (Publisher site)
Order the book

Amazon (UK)
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Amazon (US)
Order on Amazon US

Amazon (Germany)
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Educators Request an inspection copy

Why should you read my book?

Scale-ups can be a game-changer, but what's the real cost? Watch to learn more.

Speaking & Events

For Universities

Invite me to speak with your students about careers in scale-ups.
In this session, students will:
  • Discover how to find roles that fit their values and strengths
  • Learn how to thrive in the first 90 days
  • Build confidence in unstructured, hybrid environments
  • Understand how neurodivergent and underrepresented talent can succeed 
πŸ•’ Format: 45-min talk + 15-min Q&A (virtual or in person)
 ✨ Extras: CV clinic, skills workshops, book discussion

For Scale-Ups & HR networks

Host an engaging session on how to navigate the human dynamics of high-growth organisations.
Topics include:
  • Preventing burnout and managing ambiguity
  • Supporting diverse professionals
  • Identifying and resolving toxic team patterns
  • Building personal influence and emotional resilience
πŸ•’ Format: 45-min talk + 15-min Q&A
 ✨ Add-ons: Roundtables, team coaching, book club sessions

Praise for the book

 Jeff Wellstead, CEO at Big Bear Partners

β€œThis is a real-world survival kit. The emotional and behavioural insights would have helped me immensely during my own journey.”

 Avril Lobo, Trauma-Informed Leadership Coach

β€œVidya’s book is a mirror and a map β€” practical, deep and refreshingly honest.”

 Dan Warne, CEO at Sessions, Former MD at Deliveroo

β€œA must-read for anyone transitioning into scale-ups. This book is the equivalent of several hours of mentoring and coaching from experienced leaders.”

Catriona King, VP Commerical, Skycanner

β€œWhat I especially loved about this book was its practicality β€” it's bursting with frameworks, thought-provoking questions, opportunities for reflection, and actionable tips on developing the emotional intelligence essential for success in scale-up land, and evolving as a leader in this space.”

 Carmen Carey, Tech CEO/COO

β€œAn educational and honest guide for any professional entering the scale-up world. I only wish I had this book 20 years ago.”

 Ben Legg, Founder of The Portfolio Collective

β€œVidya brings great colour and balance to the highs and lows of scale-up life. A must-have guide.”